FROM A SAMPLE REPORT
71BPI score
Strong drive, but operational systems and energy under pressure are capping growth.
Follow-throughHigh
Systems disciplineDeveloping
Energy under pressureAt risk
FOR GYM & STUDIO OWNERS
Every guru has a system for your gym. Not one of them measured you first.
You've done the courses, the coaching, the podcasts — and the gym still runs through you. The bottleneck was never information. The BPI scores the 25 behavioural traits that decide what actually gets built — and what to build around.
Get my full BPI — $199
About 25 minutes · 150 items · automatic delivery after quality checks.
Secure checkout via Stripe · PDF delivered by email
✓14-day full refund if your report isn't specific and usable. Australian Consumer Law rights unaffected.
Sound familiar?
Every decision still finds its way to you.
Staff execute tasks. Nobody owns outcomes.
The hard conversation is still waiting.
Systems get built, then quietly stop being used.
The gym runs well — when you're in the building.
You know the next move. You've known for months.
None of these are information gaps. They're behavioural patterns — and patterns can be measured.
The BPI is a behavioural frequency assessment — 150 items, 25 traits, 15 capabilities. A deterministic engine scores your results. A written PDF lands in your inbox within a day, once it has been read. Specific to your answers.
Learn how it works →The advice was fine. It just wasn't written for you.
You already know what the gym needs. Raise the rates. Fire the staff member everyone's tired of covering for. Cut the program that loses money every week you keep it.
Knowing was never the problem. Every one of those is a behavioural trait — how you handle conflict, what you can let go of, how long you'll tolerate discomfort before acting. Traits can be measured.
The BPI scores yours — then shows you which ones to build the gym around, which gaps to hire for, and which one is the reason that decision you've been sitting on is still sitting there.
What the report looks like.
Examples from the report — domain overview, written analysis, and your leverage points.
From a sample report
DOMAIN OVERVIEWp. 3
Focus & follow-through78
Systems & delegation61
Pressure & decisions70
Energy management54
Owner → Operator44
Each domain scored 0–100. Higher = stronger behavioural expression of that domain.
WRITTEN ANALYSIS — FOCUS & FOLLOW-THROUGHp. 7
Your Follow-through scored High. You start things and finish them — this is rarer than it looks from the inside.
The pattern this creates: you are often the only reliable closer in the business. The score tells you where that ceiling sits and what is holding it there.
Task completion under distractionHigh
Selective executionDeveloping
Systems handoffAt risk
YOUR THREE LEVERAGE POINTSp. 14
1
Systems & delegation
Your lowest-leverage 30% of weekly work can move to a repeatable system or another person. This is the highest-return change available to you right now.
2
Energy management
Peak hours are being spent on administration. Block mornings for the work that moves the needle — Energy management scored Developing, and this is where you'll feel it most.
3
Owner → Operator transition
Three decisions you make daily could be codified in 30 minutes and handed off. Start there before building anything else.
What you walk away with.
- Your overall BPI score — and what it says about how the gym runs today
- All 15 capabilities scored and banded — Strongest here, Dependable, Needs support or Exposed
- An allocation table: every capability carrying one of six instructions — protect, hold, build, systemise, move or outsource
- Your capacity cap: how many of them you can actually take on this quarter, with the rest deferred by name
- Energy alignment: your typical week vs your busiest week, and where the gap is costing you
- Written analysis generated against your scores and checked before it ships — specific to your answers, not a template
- Your three biggest leverage points: what to build the gym around, what to hire for, and what to fix first
- A re-test baseline, so a later BPI measures change — not mood
Get my full BPI — $199
About 25 minutes · 150 items · automatic delivery after quality checks.
Secure checkout via Stripe · PDF delivered by email
What changes after you read it.
- 1
You know which behaviour is creating the most drag — not a list of ten. One.
- 2
You stop treating every problem as a strategy problem.
- 3
You know what to change yourself, what to systemise, and what to hire for.
- 4
You have a baseline to re-test against in 90 days.
Everything the report tells you about how you run — one price.
Running a different kind of business?Find your edition.
Who's behind this.
The BPI is built by the Institute of Behavioural Performance in Western Australia. The instrument, the scoring rules, and the release checks are documented publicly — including what the BPI doesn't claim to measure. We'd rather you trust the method than take our word for it.
Read the methodology →The guarantee.
If your report isn't specific and usable, tell us within 14 days of receiving your report and we'll refund you in full.This guarantee is offered in addition to your rights under the Australian Consumer Law, which are not affected. Refunds are processed to your original payment method within 3 business days.
Request via our refund form.
Questions, answered straight.
Is the written analysis just AI filler?
No — and we'll be precise about how it works. Scoring is fully deterministic: the same answers produce the same scores, every time, under fixed rules. The written analysis is then generated against your actual scores — AI drafts it, and it has to pass release checks before it reaches you, including checks that reject generic, horoscope-style language. If a line could apply to any owner, it doesn't ship.
Is this a personality test?
No. Personality tests describe who you are. The BPI measures what you actually do — the frequency of specific behaviours that determine business outcomes, and how they hold up under pressure.
How accurate is it?
The BPI measures self-reported behaviour frequency, not psychological state. Its accuracy depends on honest answers. The useful part is usually the gap between what you think you do and what you actually do.
How long does it take?
About 25 minutes to complete. Your report is scored straight away, then checked automatically and made available in your account.
What does it actually cover?
One hundred and fifty items score 25 behavioural traits, grouped into five behaviour groups (drive and action, thinking and adaptability, people and influence, structure and self-management, resilience and purpose) and five energy domains. Those roll up into 15 business capabilities, and each capability comes back carrying a single instruction.
What if it tells me what I already know?
Then it will tell you precisely, with scores you can re-test against. The useful part is usually the gap between what you think you do and what you actually do.
What do I do with the results?
The report ends with your three biggest leverage points — specific to your scores and written to be acted on, starting with the one costing you most. You own the report. There's nothing else you have to buy to use it.
Can I use this to screen staff?
No. The BPI is a self-assessment at every level — owners, managers, and staff each take their own edition and own their own results. It is not a hiring instrument, and nobody's report should be used to screen, rank, or performance-manage them. We publish that limitation openly.
Is there a team version?
The BPI is built at the individual level. Separate editions exist for gym managers and staff — these are in development. Join the waitlist at the fitness hub to hear first.
What happens to my data?
Your answers are used to generate your report. We never sell your data, and your individual results are never shared with anyone — not an employer, not a business partner. The full plain-English detail, including how we handle emails and analytics, is in our privacy policy.
What's your refund policy?
If your report isn't specific and usable, tell us within 14 days of receiving your report and we'll refund you in full. This guarantee is offered in addition to your rights under the Australian Consumer Law, which are not affected. Submit your request through our refund form.
Can I retake it?
Yes — the BPI is built for re-testing. Because scoring is deterministic, a later re-test measures change in behaviour, not change in mood. A 90-day gap is long enough for real change to show.
Take the BPI.
Get my full BPI — $199
About 25 minutes · 150 items · automatic delivery after quality checks.
Secure checkout via Stripe · PDF delivered by email
✓14-day full refund if your report isn't specific and usable.